THE COLOR RUN ADVERTISEMENT
I wanted to create an advertisement that would grab the attention of the younger demographic. I used a picture of myself after the race I ran to give a realistic example of the results of The Color Run.
Green is a color that resembles energy and grabs attention but doesn’t take away from the main point of the advertisement. I then lightened the area around the color runner so it showcased the person more than the background.
The font was chosen specifically because it had a fun look to it and the word ‘dirty’ was colored in to match the colors that are thrown on the runners.
For the text that was chosen, normally getting dirty isn’t something people get excited about, but it is implying that the color run is so much fun that it is worth getting your clothes dirty. That is the whole point of it-to have fun and not have a care in the world. They don’t call it ‘the happiest 5k on the planet’ for nothing!