When I started for the Springfield Farmers Market in June the first project I took on was finding a new logo for the market. We were looking for something more symmetrical that would be better for use on t-shirts and other promotional items. After my success with Jordan Kelly Designs through bumbleberries, I decided to work through him again. He came up with this design. We loved how it incorporated the character of our building as well as the new growth theme with the sprout growing out of the ‘G.’
I was looking forward to dedicating my time toward social media marketing, but my internship took a slightly different path. Although I still did some social media work, I did not get to work with Twitter as much as I had hoped. My time was spent promoting the market on Facebook and other forms of advertising. I found that I had to dedicate my time to just one social media website. The target audience for the Springfield Farmers Market is middle-aged adults and I found that most of our audience had not made its way to the twittersphere yet. I had to stop investing time on the Twitter page and put my efforts into only the Facebook page. My internship consisted of mainly marketing and event planning.
My first event to plan was the Mom 2 Mom sale. I only had a couple weeks to make this event a success. I knew I wanted to have a drawing to attract customers to come to this event so I began working with the Detroit Lions events department. Bon Jovi was coming to Ford Field and with Bon Jovi being a popular singer from the 80s, I knew he would be the perfect fit for our target audience. After many phone calls and emails, we ended up receiving four tickets to give away at our event. Now, I had to think of a way to benefit the market vendors with this great give away.
I came up with a punch card system where customers had to spend at least $10 at the market that day to enter the drawing. If the customer spent $20 or more, they had the opportunity to enter their name twice. This worked out great for the sale event. Customers would realize they were only a couple dollars away from entering twice and would go back and spend the extra to enter. It was a win-win for both the market vendors and a boost to our revenue.
The next planned event was our Home-Based Business Vendor event. This was an event to help promote the market by giving locally owned businesses a place to network themselves. We had this event on a Saturday, which is the same day as our normal farmers market and it was the most packed we have ever seen the market!
This first month was incredible and I learned so much. This next month has a lot more to come!
To be continued…